This credit union was established in 1950 in the small rural community of Nephi, Utah. Featured in this design is a prominent and forward-leaning “N”—while the top left corner “pointing west” also establishes the letter “W.” Full implementation of the branding to take place in steps throughout the coming year.
The mark is a bold departure from its previous logo and better reflects the credit union’s modern services and translates effectively on all digital and print applications.